http://barryhandie.disqus.com/Barry Hands BlogenWed, 09 Apr 2008 17:26:38 -0000http://www.barryhand.ie/blog/adwords-trademark-policy-update-in-ireland-uk-2/#comment-13354342<p>From a marketers point of view, it's great. It now allows me to target searchers when they are that 'Buy' stage (albeit for a competitor)</p>BarryWed, 09 Apr 2008 17:26:38 -0000http://www.barryhand.ie/blog/adwords-trademark-policy-update-in-ireland-uk-2/#comment-13354340<p>The new Google policy is a copout.<br>The only reason they're doing it is because they haven't been challenged enough in Irish and UK courts. I can't see them trying to pull the same trick in other EU countries since they've already seen how well that would be received.</p>Michele NeylonTue, 08 Apr 2008 18:49:33 -0000